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Challenge on the Border

Challenge on the Border

Challenge on the Border


Cycle Event Website

The Challenge

Cycling Event Website Design faces these challenges:

  1. Growing a visual identity and brand for the cycling event, as well as the presenting organisation.
  2. Encouraging repeat and add on sales for each annual cycle event.
  3. Communicating the courses, team events and pricins to allow for a simple registration process.
  4. Encouraging sponsorship and community support, managing social media memes and participant feedback.


Our Solution

We have designed several iterations of this cycling event over the years. The branding has evolved as the focus and market has, reflecting the most difficult, and challenging cycling course in Australia.


  • Registration System
  • Management Dashboard
  • Brand Creation