Positioning For Profit needs to be an intentional game plan, beginning with why you’re in business, your values and the people you want to work with.
What distinguishes you from your competitors?
What compelling reasons are there to deal with you?
Who are your ideal customers?
What workplace culture will attract and retain the staff and partners you want to work with?
What differences can we make to position you for better work, where you’re paid more by people you want to deal with?
What is the simplest way to communicate these (new) advantages at a glance?
What will get you more money for your business when it’s time for you sell or retire?