Your Name, Logo and Slogan are the single most important influence on how customers perceive you and your services.
Does your business have a suitable name for the services and benefits you deliver to customers?
Does your name and slogan suggest important differences you deliver over your competitors?
Does your name limit customer expectations of you, geographically, or scope wise?
Does your logo, and slogan instantly communicate your industry and what’s in it for the customer?
Is your name sufficiently distinctive to be protected as a trademark for your type of business?
If your business was sold does the business name, logo and brand, contribute significantly to the value of the business?