1. Creating content your audience will love
At Nuvo Creative, we start with an understanding of your audience. We create a persona for each market you sell to and explore their motivations and hot buttons. We need to know the problems you can solve for them. Mary the marketer, Sonja the HR Exec and Bill the Builder are all examples of personas with different buying needs. This suggests different language, imagery and offers to appeal to these different audiences. We create landing pages to appeal to major segments and write to achieveOptimising the cart experience the best conversion for each persona.