How High Performance Websites can Boost your Business: Top 5 Insider Tips from Nuvo Creative
High-performance websites set themselves apart from the pack by one thing: by being ultra-efficient in their purpose- getting you sales enquiries. We craft superior websites to appeal to your different audiences, and to nurture them in personalised ways with value-added communication, building your firm's reputation over time.
1. Creating content your audience will love
At Nuvo Creative, we start with an understanding of your audience. We create a persona for each market you sell to and explore their motivations and hot buttons. We need to know the problems you can solve for them. Mary the marketer, Sonja the HR Exec and Bill the Builder are all examples of personas with different buying needs. This suggests different language, imagery and offers to appeal to these different audiences. We create landing pages to appeal to major segments and write to achieveOptimising the cart experience the best conversion for each persona.
2. Customised Timely Data
Our high-performance websites deliver appointment setting, quoting, answers to questions, live chat, expert knowledge and ticketing systems. This provides valuable information at the touch of the prospects finger, 24/7/365.
3. CRM and Survey integration
We're firm believers in the power of questions. In fact, questions on a website are micro-commitments. The sale is nothing more than a sequence of micro-commitments, culminating in a transaction. At Nuvo Creative we're experimenting with survey software, on-screen interactives and the power of our CRM to customise the user experience. Personalisation increases conversions by 10% or more, but we're going further with offers that appeal to lifestyle, tastes & interests.
4. Accept payments and upsell
Today we expect most sites will accept payments. We're also very familiar with shopping carts that offer recommended additions to a shortlisted product. And increasingly we're being offered upsells and limited one-time offers to raise the average sales value. Our high-performance websites include all these features, as well as cart abandonment strategies and recontact.
5. Automated Nurture Marketing
It's an interesting statistic that on average, less than 17% of people in your target market are ready to buy at any one time. The rest of them may see your marketing as unwelcome noise, or worse. The secret to getting around this issue to become the go-to source for education around their buying decision. If you can offer some free white papers, articles, interviews, videos, and the results of surveys on your website, you will gain their trust. And then when they come close to a buying cycle for your goods and services, you'll be on their radar.
At Nuvo Creative- that's our focus. High-Performance Websites that position you for profit. All of our websites are based on an architecture for growth- a mobile and professional platform with a superior Content Management System that is future proof. Built with all the functionality your visitors expect. Delivering interactivity and a user experience that encourages prospects to buy. We equip your website with opt-in forms and automated nurture marketing to keep them in the loop for future purchases. Call Russel Nouveau on 0414 301 717 for a high-performance website to suit your requirements.