Search Engine Optimization

With now a billion websites online, your chances of being number one in searches are increasingly difficult. Our SEO experts Brisbane make it easier and locate your website on the first page.

You may be shocked to know that most customers don’t go beyond the first Google page when they search. Understanding this, and how your customers research online, we make sure you are where they click.

Our mantra – page one visibility or it’s free.

In your site design, your SEO, your pay-per-click advertising, and your social media campaigns; it all comes down to being found.

Speak to our SEO experts Brisbane to find out how to attract more customers.

What is SEO or Search Engine Optimisation?

Search Engine Optimisation is the science and art of designing web pages in such a way that search engines can find, index, and rank them according to the value of their content, the stickiness of the site, the pages most interacted with, the number of links pointing to your pages, and various social signals. Google is the number one search engine in Australia, delivering over 90% of search traffic.

How we approach SEO

• Semantic Keywords
• Information Architecture
• Content Writing
• Link Building

Semantic Keywords

Keyword selection, Semantic Keywords and Phrases are vital to get right. Sometimes it pays to avoid exact keywords that may be dominated by competitors. Instead choose words or phrases around the same meaning, but easier to dominate yourself. Sometimes longer keyword phrases are a way to start, but an in-depth analysis of competitors and your own site is required before commencing.

Information Architecture

Certain structures, schema, indexed knowledge, summaries, reviews and FAQ’s are preferred by Google as these offer ‘digested knowledge’ that may offer value to visitors. Google will assess how valuable your content is answering visitors’ queries. Google prefers silos of information- a structured organisation of the content under logical navigation headings.

Content Writing

The intrinsic quality of your articles is a major factor in ranking well. Google promotes fresh content added monthly over old content that may be years old. Well written content, with references, citations, and further reading are usually well ranked. Longer content say 3,000 words is seen as more valuable than a 300 word article.

Link Building

Although not as important as in previous years, links to your site can be a powerful ranking factor.

The anatomy of a hyperlink

In order to understand the importance of link building, it’s important to first understand the basics of how a link is created, how the search engines see links, and what they can interpret from them.

1. Start of link tag:Called an anchor tag (hence the “a”), this opens the link tag and tells search engines that a link to something else is about to follow.
2. Link referral location:The “href” stands for “hyperlink referral,” and the text inside the quotation marks indicates the URL to which the link is pointing. This doesn’t always have to be a web page; it could be the address of an image or a file to download. Occasionally, you’ll see something other than a URL, beginning with a # sign. These are local links, which take you to a different section of the page you’re already on.
3. Visible/anchor text of link:This is the little bit of text that users see on the page, and on which they need to click if they want to open the link. The text is usually formatted in some way to make it stand out from the text that surrounds it, often with blue colour and/or underlining, signalling to users that it is a clickable link.
4. Closure of link tag:This signals the end of the link tag to the search engines.