IT Support Website Design faces these challenges:
- IT support is so broad, it's almost like a shotgun approach to attracting enquiries.
- New computer hardware is getting cheaper, so support service companies are declining.
- This is a red ocean industry with competitors fighting to attract shrinking margins on services delivered.
- Differentiation is a huge challenge.
We challenged this client to give away part of a profit he would never have, by effectively buying new clients who need support. We developed support plans and fixed price servicing with the added bonus of buying at wholesale, when they subscribe to a maintenance plan.
- Visible Value Creation