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Russel's Rant on all things business. How to do better in your small business, from the perspective of a career marketer, brand architect and website innovator.
Rebranding is the perfect opportunity to overcome:
1. Perceived limitations in your range of services or geographic location (like suburb in business name)
2. Personal ownership, if you’re trying to sell the business later (surname as part of business bname)
3. Negative press or downward trends in demand for your services
4. Tired old brands that have outlived their usefulness
Rebranding has some very positive possibilities:
1. Potentially owning a keyword or benefit that customers seek out
2. Announcing to the world some innovations or new services you offer
3. Claiming a fresh way to deliver your services or products- that positions you as a game changer.
4. Positioning you as a good business to work for, attracting and retaining better quality staff.
5. To reflect the technology advances your products or services have undergone
1. Gain competitive advantage
The strength memorability and creativity of a new brand potentially catapults your business to the forefront of your industry. How? By:
2. Stimulate sales and growth
Rebranding can improve your impact in a crowded market. It’s the perfect opportunity to win over new customers, and delight them with some service innovations. Rebranding usually results in long term market expansion.
3. Create a culture of innovation
Your brand is the public face of your business. So if it fails to reflect the level of innovation your business or industry has achieved, your customers may assume that you have fallen behind the times. Worse still, employees and management look to these subtle clues when deciding who is a better company to work for.
Rebranding and a modern communication / marketing platform is essential to the retention of key staff. These simple measures will lay a ground work for an innovation culture, where staff and management see the continuous improvement of the business as part of their role.
Considering a rebrand, but have some concerns?
If you'd like an obligation free assessment of your brand, with a view to rebranding, call Russel Nouveau 0414 301 717