Nuvo Creative

1300 724 368

Russel's Blog

Russel's Rant on all things business. How to do better in your small business, from the perspective of a career marketer, brand architect and website innovator.

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Team Blogs
    Team Blogs Find your favorite team blogs here.
  • Login
    Login Login form
Recent blog posts

Posted by on in Reasons to deal with Nuvo Creative
Do you need to rebrand?

Do you need to rebrand?

 

If you’re not growing, consider the rebranding route to invigorate your image and appeal in the marketplace. A fresh new brand and trademark can be just the ticket to a more magnetic business, and improved profit.

 

Rebranding is the perfect opportunity to overcome:

1.      Perceived limitations in your range of services or geographic location (like suburb in business name)

2.      Personal ownership, if you’re trying to sell the business later (surname as part of business bname)

3.      Negative press or downward trends in demand for your services

4.      Tired old brands that have outlived their usefulness

5.       

Rebranding has some very positive possibilities:

1.      Potentially owning a keyword or benefit that customers seek out

2.      Announcing to the world some innovations or new services you offer

3.      Claiming a fresh way to deliver your services or products- that positions you as a game changer.

4.      Positioning you as a good business to work for, attracting and retaining better quality staff.

5.      To reflect the technology advances your products or services have undergone

1. Gain competitive advantage

The strength memorability and creativity of a new brand potentially catapults your business to the forefront of your industry. How? By:

  1. Suggesting positive brand associations
  2. Communicating a modern fresh brand language
  3. By creating or implying differentiation that puts you ahead of the competition

2. Stimulate sales and growth

Rebranding can improve your impact in a crowded market. It’s the perfect opportunity to win over new customers, and delight them with some service innovations. Rebranding usually results in long term market expansion.

3. Create a culture of  innovation

Your brand is the public face of your business. So if it fails to reflect the level of innovation your business or industry has achieved, your customers may assume that you have fallen behind the times. Worse still, employees and management look to these subtle clues when deciding who is a better company to work for.

Rebranding and a modern communication / marketing platform is essential to the retention of key staff. These simple measures will lay a ground work for an innovation culture, where staff and management see the continuous improvement of the business as part of their role.

 

Considering a rebrand, but have some concerns?

If you'd like an obligation free assessment of your brand, with a view to rebranding, call Russel Nouveau 0414 301 717

 

 

Hits: 441
0
Benefit from $5,000 Government Grant for Business Coaching

The Qld Government is helping certain small business owners with coaching costs... See if you qualify.

 

For some of our clients this may apply. And it's a great way to be coached for your small business marketing.

The Queensland Government have started a grant, where business owners can receive $5000 for the use of a business coach. 

To be eligible for this grant you must have a Queensland home based business with an ABN, 

have at least one child under 12 who is with you at least 50% of the time, 

be an Australian resident living in QLD and have a household income under $100 000. 

The Queensland Government recently announced it is offering $1 million in grants to start and grow your home-based business. So, if you are a stay-at-home parent, for the next 3 years, you could access funding through the Queensland Entrepreneurs of Tomorrow scheme.

This program of Home Based Business grants aims to give a level of support to stay-at-home parents to start and grow their idea and to make it a success.

What’s on Offer?

Funding of up to $5,000 (excluding GST) will be provided in two stages:

Stage one: Grants of up to $2,500 will be provided to stay-at-home parents to hire a professional consultant to develop a business action plan for their home-based business.

Stage two: Dollar for dollar funding of up to $2,500 will be provided to successful stage one recipients to improve or establish business as detailed in the business action plan developed in stage one.

Note though that grant payments are not paid to you. These funds will be paid directly to the consultant or service provider on successful completion of the project.

Who Can Apply?

To be eligible, applicants must:

1. Have a Queensland-based business

2. Meet the definition of a home-based business

3. Have at least one child under 12 in their care for at least 50% of the time

4. Have an Australian Business Number (ABN).

More information about the full eligibility criteria will be included in the application guidelines.

Interested?

For this information and more, go to the Queensland Government’s Home Based Business Grants Program webpage 

https://www.business.qld.gov.au/business/support-tools-grants/grants/home-business-grants

Hits: 3385
0
Speed Date Your Way to Success

Do you feel disappointed every time you look at your website? It’s high time someone tweaked it. What you may not know is that even the words you use on your site are essential. So, the question is:

 

Are you seducing your prospects with words that will consummate the sale or boring them to death?


These days, business differentiation and brand appeal have been reduced to speed dating – orchestrated by a Google search.

 

Try typing the name of your service or product on Google. What do you get?

1)       Limited words that show how your business is better than the competition.

2)       A page full of links, where just the first 5 websites stand an 80% chance of winning the business.

3)       A speed date with all the other contenders, and a small opportunity to get your message across to prospects.

 

The words that appear on search engine results pages determine whether a user will connect with your brand and click through to your website.


Believe it or not, you only have 7 seconds to make an impression. Within that time, a user will have made up their mind to delve deeper into your website or move onto the next one in the search results.

In almost every scenario, a couple of businesses dominate the market. Their websites are so effective at winning the hearts and minds of prospects, it’s a wonder the others are still in business at all!

While search results vary significantly, one thing is for sure: they are always fascinating. As a business owner, there is a lot you must do to improve your reach. Unfortunately, most business owners are just interested in:

·         Improving search engine rankings

·         Increasing click-through rate

·         Reducing cost per click

 

Website conversion rates vary tremendously based on the following factors:

 

·         Circumstances of visitor (the prospect)

·         Specific offer or attractiveness of the appeal

·         Price sensitivity

·         Position of the prospect in their buying cycle

·         Proximity of your business to the prospect

·         Guarantees (if any)

·         Social proof and testimonials

 

Takeaway Message: Making Your Website More Appealing To Visitors

While generating more traffic to your website is important, it’s more important to have a site that makes visitors stay. Some things you can do to make your website more appealing include:

·         Focus on market segments with specific offers that win prospects over.

·         Have values and use language that appeals to them.

·         Deliver emotional customer engagement for better conversion.

While this is easier said than done, we have come a long way in 20 years.

This year marks the 20th Anniversary of the internet. If you’re interested in seeing the internet’s very first webpage, visit http://info.cern.ch/hypertext/WWW/TheProject.html.

 

The art of presenting business on a dynamic page is now 20 years old. But, we’re stuck in a search paradigm based on keyword count, social signals and other easily manipulated metrics.

Who knows? Perhaps in the next 20 years Google will learn how to rank businesses based on the value they deliver in the marketplace, rather than the SEO trickery most webmasters (including us) get up to these days.


Want a fresh perspective on your website? Call us for a Free Marketing Appraisal Session.

 

 

Hits: 2558
0
6 Important Elements of the Best Website Design

The best website design is not all about stunning visual beauty, but it is also about ensuring that the design serves its business purpose—that is, to reach the most number of customers efficiently and with the least amount of maintenance and effort. With its years of experience in helping business owners find the right mix of form and function with their websites, Nuvo Creative is in a pivotal position to know the benefits you derive from excellent website design. The following points are the most important.

1. Unparalleled search engine visibility: the entire point of getting the best website design is to be on deeply “friendly” terms with search engines. That’s why looks are as important only as the function they serve—there’s no point in making a pretty website that would not be seen by Google or Bing. If search engines could barely see you, you’re not making any money. Many business owners who are still hesitating in dipping their whole arm into this whole e-commerce thing may not immediately realize it, but the benefits of a professionally crafted and executed website design far outweigh the cost of their implementation, especially in the long run. When done right, a website’s design can have a huge impact on search engine rankings and visibility. How is this done? For starters, professional web designers, such as Nuvo Creative, are experts in tweaking what’s under the hood of your site: the code mark-up. What you don’t see are often the most important. Ensuring that the code mark-up is clean and easy to read means search engine spiders will have an easy time crawling your pages. What’s more, if your website’s design is truly outstanding, many design blogs and websites may feature it as a demonstration of an awesome design, and the resulting backlinks can further boost up your search engine visibility.

2. Strategically positions you for profit: Of course, the bottom line of having the best website design is increasing profit. Your website is not only your online business card, it is also your customer service or 24/7 sales point that serves your customers even while you’re asleep. When meticulously designed to capture your target market and reach your sales goals, a well-designed website may end up being something like a cash cow: it pays for itself, and also helps your company rake in previously unimagined profits. It is no secret that the internet has become an increasingly important place for business—despite being in a slump during the first five years of its life, Amazon now rakes in billions in sales revenues from selling all sorts of stuff to the average consumer. And that’s only one obvious example—right now, there are literally millions of businesses profiting from their website.

3. Minimal maintenance time: despite a web designer’s best efforts, websites may occasionally need repair, upgrade or undergo certain improvements. If your website was poorly designed, maintenance time could easily go beyond the manageable limit—imagine if you had to go back to square one each time you upgrade a sales component, or manage how your site handles images and videos, or how it stores its database. If poorly designed at the get-go, the troubles with such websites can grow enormous and time-consuming. On the other hand, the best website design—professionally planned, executed and implemented by experts such as those you’ll find at Nuvo Creative—is one that makes maintenance not only a breeze to do, but takes as minimal time as possible. Sometimes, site-wide upgrades will take only a single click. The most significant benefit of minimal maintenance time is it allows you to focus on things that matter more: your website’s incoming traffic, sales data, and other strategic marketing concerns.

4. Better efficiency and cross-browser compatibility: if you’re looking for professional website designers, watch out for tell-tale signs of actual expertise. If your so-called designer, for example, is only well-versed with designing for Internet Explorer, and has spotty knowledge about other browsers such as Firefox, Chrome, Opera or Safari, then take a step back and looking elsewhere. As we’ve mentioned, the best website design is not all about being pretty, but also about usefulness and functionality. If all your life you’ve only used Internet Explorer, and you feel like majority of people around the world think in the same terms as you do, then you’ll have to think again. It takes only a quick look at your website’s visitor analytics data to see the actual percentages of people using which browser to view your site—the number of visitors viewing your site on a mobile device such as a smartphone or tablet is even increasing. That’s why one cannot dismiss the gravity of ensuring cross-browser compatibility. Professional web designers, such as those you’ll find at Nuvo Creative, will know every aspect of a site’s design—how a particular logo, for example, will look on one browser and what they will do to make sure that the logo will display the same on another browser. Cross-browser compatibility is extremely important if you want to reach all possible visitors, and it is one issue that a good, competent designer will be able to manage in a flourish.

5. Highlights your expertise at a single glance: Website visitors can be a fickle-minded bunch: it takes them a mere one-second glance at your website to decide whether they should leave or stay to explore and find out more about you and your services. That’s why website designers craft their sites with that issue sitting on their shoulders: they must make a high-impact, highly “sticky” site that will compel visitors to stay. And if you only have a few seconds of window time to showcase what you’ve got, you must be able to strongly demonstrate your best aspects. If you’re a seller of hardwood furniture, your website’s design should highlight your best work. If you’re a fitness center, your site’s design must effectively show visitors the end result of your fitness regime—in a high-impact way. A quick look at some of Nuvo Creative’s past clients will show you how the creative team accomplished this and helped some of Brisbane’s businesses flourish.

6. Exceptional design leads to ever-increasing sales: with everything in their right places, there is less effort that must be spent on actual selling. This is because the ultimate benefit of having the best website design is how it transforms your online presence into a dynamic, interactive sales machine that does business twenty-four hours a day, seven days a week. This works on many levels. One, the visual beauty of your site attracts visitors on its own. A killer design is a pleasure to behold—and one that could spark word of mouth all over the web. Secondly, exceptional design lends your business a previously untapped level of credibility and image: the image of efficiency and excellence your site projects trickles to your brand’s image. Thirdly, all these work to encourage visitors to do business with you—it will be easier for them to buy your products or hire your services or, at the very least, know more about you. Repeat this cycle every single day that you’re website’s online, and you’ll understand why they say a great website pays for itself many times over.

 

When you're ready to update your website we'll establish the performance metrics of your existing website (A) and compare the results with the replacement site (B). Some clients continue this experiment (called A /B Testing) with various landing page offers, to see which performs best in attracting a new customer. To learn more call Russel Nouveau 0414 301 717.

Hits: 2500
0

Posted by on in Reasons to deal with Nuvo Creative
Grab Your Free Holiday

It's on again... Hurry to receive our FREE BONUS for any new client signing with us.  We are gifting 7 nights accommodation at your choice of several 4 and 5 star resorts in Thailand or Bali, valued at up to $1,200. You may use the voucher anytime- but blockouts apply. 

What's the catch? Just spend at least $2,000 on our services to receive your holiday voucher. But hurry we have only 17 holidays left to give away. Not available with other offers.

Hits: 3462
0

Posted by on in Search Engine Optimisation
Getting to No 1 in Google

It's a long an complex process... but worth it I assure you. To get to number 1 in google rankings for your main key words is like ascending Mt Everest. You need to prepare, walk a long road and be constantly vigilant and prepared for the unexpected.

We have recently achieved this milestone. No not climbing Mt Everest- but getting to no 1 for our main search terms. I have to say it feels pretty good!

Google does change its algorithm quite often. But it's fair to say that Google wants to deliver the most relevant and up to date information possible. We intuit that Google is looking for content that changes on a regular basis. Google wants to see social media activity corresponding to the website, and of course the number of incoming links needs to grow over time.

Increasingly there are other factors too such as author credibility, branding of page content, and renewal of outdated pages. If you want to come on a journey called" Ascending to No. 1 position in Google" we'd love to help you get there. Call Russel Nouveau today for our VISEO search engine optimisation services- 0414 301 717.

Hits: 3230
0

Posted by on in Improving the game of business
Buying Customers

Jay Abraham, Dan Kennedy and Mal Emery have all convinced me and sold me on this subject. It really is worth buying customers, after you do the math. (In direct marketing we call it the "Allowable") Calculate life time value of a customer- and decide if you’d spend 10%, 20% or even 30% of that value to attract a new client.

There's a lot of hype out there about buying customers. But in a sense we’re all doing it in one way or another. Take the humble lawn mowing service buying a competitor’s lawn mower round, to people actually investing thousands of  dollars each week in advertising. Most businesses attempt to buy customers in various ways.

I want to consider a fresh new way.

Consider giving away a product or service - something that is really quite valuable to the right audience, a qualified audience and audience that’s going to come back to you for more and more services.

Do this first

First  work out the lifetime value of the customer to you. Do this by looking at the average client, and asking:

  1. How long do they stay with you?
  2.  How much they spend over those years?
  3. Looking at your GP, work out what the net net profit from an individual client would be

For example. In my business a typical client will spend $15,000 over 3 years, making me $10,000. So would I spend $500 to make $10,000? Absolutely

Would I spend $2,000 to make $10,000… Yes.

Of course it depends on your business cash flow and lots of other factors. I'm going to go in low and say if you budget 10% of what your new clients are worth to you, that could equate to giving away a small product or service in order to attract them.

 

As Mal Emery would say: Give up part of a profit you would never have had, in order to gain that profit.

Don’t take any short cuts. Don't give away a crap product to start your relationship with a new customer. It must be high quality and representative of what they can expect from you.

Really deliver on the first service -excellent service, timing and product quality.

I know my dentist really struggled with this idea because he'd been working all these years with the notion of $50 as an allowable amount to attract a customer. I think yellow pages convinced him of this number, in order to justify display advertising. Graham has now calculated the lifetime value of his customers and was surprised. It’s actually $2,700. That's right, each new dental patient is worth $2,700 to the dentist based on how long they stay and what they spend on average. So $50 is on the low side. He can now see that gifting the initial exam and x-rays, maybe a huge $270 value to give away, but may create many new customers who stay with him long term.

 

If you’d like a hand with your own marketing roll out plan, contact Russel Nouveau on 0414 301 717

Hits: 3437
0

Posted by on in Improving the game of business
The Invisible Funnel

Touted as the best selling system on the planet at this time, Russell Brunson's Invisible Funnel is delivering amazing results.

Russell Brunson has a hugely successful online sales empire selling everything from online supplements to speed reading. His secret- the invisible funnel is a method of using self liquidating webinars to fuel conversions to a major sale for prequalified audiences.

Find a Magic Bullet

Step 1 Find a niche where a 2 or 3 hour webinar can produce real measurable benefit and result in people’s lives. Be it speed reading, SEO or better parenting.

Build a Great Webinar

Step 2 Find an expert to deliver the content. You may be the person, or perhaps there’s an expert you can JV with on a 50/50 basis. Prepare the webinar, and ensure it is a content rich really valuable webinar. The best content out there for your niche subject.

(Oh and make sure there’s another bigger course or training or set of DVD’s to upsell to. For example a $2,970 positive parenting course over 6 weeks.)

Develop a Test List

Step 3 Buy or develop a list of 1,000 qualified prospects for your webinar. Try safe-swaps.com and pay perhaps 50cents a subscriber.

Send Initial Mailing, with guarantee of satisfaction

Step 4 Send the email campaign to this list. Sell your webinar on the basis of the $97 cost is to be paid AFTER the webinar… in other words… give your credit card details to book the webinar, but we won’t charge till after the webinar, with one click you can decide if it’s great value information or not.

Run the first Webinar

Step 5 Run a fabulous webinar with GO to Webinar. For paying subscribers we offer a significant upsell at the end of the webinar.

Crunch the numbers

Step 6 Results are in for the 1,000 prospect list

1 in 10 agree to view the webinar on a pay if pleased basis 100
70% actually pay $97 70
1 in 10 who pay go for the upsell at $2,970 7

Self Liquidating Webinar

1,000 qualified prospects, results in 100 people viewing a webinar, with 70 of those paying $97. That’s a budget of say $7,000 for 1,000 qualified prospects (a healthy and workable figure)

Remember what we want to achieve is just a break even on the first webinar, because we’re really after the upsell- sales at $2,970

A formula to buy sales

Of the 70 people paying for the first webinar, 7 of these may purchase the upsell at $2,970

That’s a sales result approaching $21,000.

Step 7 Roll out the campaign based on the test assumptions, and monitor the results. Good luck.

If you’d like a hand with your own marketing roll out plan, contact Russel Nouveau on 0414 301 717

Hits: 6576
0
Nuvo Creative
Copyright © 2017 Nuvo Creative. All Rights Reserved.
Joomla! is Free Software released under the GNU General Public License.

Terms and Conditions | Privacy Policy | Sitemap
Brisbane Office : 73 Pullen Road, Everton Park QLD 4053