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Recognition and Reward. How to keep those high value existing customers.

Every business has some clients who are repeat, loyal customers. The challenge is to keep them loyal, over time, when probably they get offers from your competitors. Sure the Christmas gifts go some way towards that. There are dozens of ways to reward clients and recognise their contribution to your business success.

Six Principles of Loyalty

Play to win/win: Profiting at the expense of partners is a short cut to a dead end.

Be picky: Membership is a privilege.

Keep it simple: Complexity is the enemy of speed and responsiveness.

Reward the right results: Worthy partners deserve worthy goals.

Listen hard, talk straight: Long-term relationships require honest, two-way communication and learning.

Preach what you practice: Actions often speak louder than words, but together they are unbeatable.



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