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Slogan Design- part of your differentiation in the marketplace

"This is the most important thing you can do !"

Developing a simple USP or Positioning Statement

Do people remember you and your key messages?
The best messages are the ones that are remembered easily. After all, if people can't find your message or remember it, then all is lost. Unfortunately, many would-be marketers don't adhere to this simple truism. They simply don't get the point across.

People don't want to spend a second more than they have to reading messages. If you want to get your message across, it must be memorable. Not surprisingly, the best headlines in newspapers are short. Consider:

War!
Peace Declared!
Howard Elected!

Pithy messages are essential because people have short attention spans, varying abilities to discern differences between products and a great need to put ideas, people and products into neat pigeonholes.

People love to be mind readers. That is, when
you tell people you are, say, a writer, one could think you write novels. Another person could think you write computer manuals. A third could say you work for a newspaper. Therefore, you must be specific and not leave anything to chance. If you give people the chance to read your mind, chances are they will get the wrong answer every time!

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