Name and Slogan Design
How to be remembered
We’ll research your industry to design a name for you that is the archetypal expression of the best in your field. Ideally the name will capture at least the business mission and perhaps the USP. We’ll create at least 20 options. This list is then distilled to four preferred name options which are searched for company, business name, domain name and trademark availability.
Then we create a list of perhaps 30 appropriate slogan options that capture the essence of your company's advantage.A great slogan will be up to 5 words long, simple, strong, evoke positive connotations and suggest a visual association. Our slogan recommendations will sum up 'Why deal with You' in a memorable and distinctive way. These phrases may then be used as headlines for any advertising or direct mail program and a selected slogan may be used with the logo at all times for maximum impact.
We carefully research your industry and similar firms overseas to create a name & slogan to position you as the market leader.
Included is the paperwork to help protect your name & slogan and assistance with incorporation, name change or BN applications as required.
World Class Logo Design
Creating a striking and memorable graphic signature for the business. Ideally this symbol will:
- be clear, strong and dynamic
- seamlessly incorporate the name with the graphic perhaps feature a slogan as an integral element encapsulate the spirit of the benefits to your clients
We strive to make this logo the finest in your industry carefully researching competitors and similar firms overseas to position you as the market leader. We will look at local, interstate and overseas logos in your industry… compiling a related visual identity overview to more appropriately design your image for ‘cut through' potential.
Also included is the paperwork for the Trademark application, a basic reproduction kit and 5 sets of reproduction CD for others. (excludes trademark application and registration costs)
Custom Icons- Services & Benefits
We also create a family of graphic elements, up to 12 icons, that combine to create a professional, ordered approach to the communication of services offered and benefits delivered. These expressions of Visible Value™ will communicate at a glance compelling reasons to deal with your company.
We’ll develop some additional icons for service differences, unique approaches that we can shout about. We see these as important to developing for prospects a fast understanding of your deliverables and your USP.
What makes a great logo?
Your logo is an emblem for the public and stakeholders to hold in their mind, representing values, strengths and subtle associations to be made about your business.
So powerful and long lasting are these associations that it pays to give your company logo more than a brief analysis. It will either be working for you or against you, with implications for your bottom line and the future value of the business.
A great logo with a registered trademark becomes an asset to reside on your balance sheet. But more than that, it can evolve to the position of being a powerful sales aid, short cutting the communication hurdle when ever it is used. Positive outcomes/consumer impressions:
- Assurance of professionalism
- Implication of specialisation
- Implication of competitive advantage such as modern streamlined delivery or support
Logos become the very tip of an iceberg of meaning. What we see is a small fraction of the real meanings and values communicated.
Logos come to represent the essence or DNA of a company through repeated impressions and experience the public and stakeholders have with your company.
As a brand architect I have been fascinated with the subtle interplay between the colour, power, dynamicism of the logo and the personality of the brand that is built over time.
What we have learned is that perception is projection. What a business owner assumes of the logo meaning and associations becomes part of their personal self image. That self image helps determine the performance and direction of the company through the decisions of management.