We’ll research your industry to design a name for you
that is the archetypal expression of the best in your field. Ideally the name will capture at least the business mission and perhaps the USP. We’ll create at least 12 options. This list is then distilled to three preferred name options which are searched for company, business name, domain name and trademark availability.
We carefully research your industry and similar firms here and overseas to create a unique and distinctive name to position you as the market leader.
Included is the paperwork to help protect your name and assistance with incorporation, trademark, name change or BN applications as required.
Slogan Design
via a detailed analysis of your Unique Selling Proposition (USP)
We’ll research your industry to design a slogan for you that is the archetypal expression of the value creation you deliver. Ideally the name will capture at least the business mission and perhaps the USP. We’ll create at least 20 options. This list is then distilled to four preferred slogan options which are searched for exclusivity and trademark availability.
A great slogan will be up to 5 words long, simple, strong, evoke positive connotations and suggest a visual association. Our slogan recommendations will sum up 'Why deal with You' in a memorable and distinctive way.
One slogan you choose will be used with the logo at all times for maximum impact. Plus the other phrases we suggest may be useful for headlines in advertising or a direct mail program.
Included is the paperwork to help protect your slogan as required.
World Class Logo Design
Creating a striking and memorable graphic signature for the business. Ideally this symbol will:
- be clear, strong and dynamic
- seamlessly incorporate the name with the graphic
perhaps feature a slogan as an integral element
encapsulate the spirit of the benefits to your clients
We strive to make this logo the finest in your industry carefully researching competitors and similar firms overseas to position you as the market leader. We will look at local, interstate and overseas logos in your industry… compiling a related visual identity overview to more appropriately design your image for ‘cut through’ potential.
Also included is the paperwork for the Trademark application, a basic reproduction kit and 5 sets of reproduction CD for others. (excludes trademark application and registration costs)
Customised Icons-Services & Benefits
We also create a family of graphic elements, up to 12 icons, that combine to create a professional, ordered approach to the communication of services offered and benefits delivered. These expressions of Visible Value™ will communicate at a glance compelling reasons to deal with your company.
We see these as important to developing for prospects a fast understanding of your deliverables and your USP.
Complete Stationery Design
These branding elements are then creatively applied to a complete family of stationery items:
A4 letterhead
A4 follower page
business cards
greeting card/thank you card, a very important tool for developing personal relationships with key clients, prospects and suppliers.
invoice if required
dispatch/delivery docket if required
with compliments slip
facsimile transmission
stickers if required
envelopes if required
Signage Design
Creating a striking and memorable impact for your business premises and vehicles
We look at sight lines and legibility for the branding elements at strategic points, a building theme where appropriate and chromo-typing for the business.
Facade
Shopfront
Foyer
Vehicle Signage
Also included is a basic reproduction kit and 2 sets of reproduction CD for others.
Visual Standards Manual
These branding elements are documented into usage standards for staff, signwriters, printers and other advertising agencies to follow.
Branding
Marketing